If your business can produce Articles and Updates, or represents Events, Experiences or Programs that clearly sit within Running, Trail Running, Cycling, Mountain Biking, Swimming, Triathlon, Adventure, Active Leisure, Brands and Gear, General Fitness, Health and Nutrition, Yoga and Pilates, Training or Wellness then absolutely. If you’re thinking that your product suits the ‘type of person’ that is interested in these Interests, ActivePlace may not be for you. It depends on how long the bow you draw is. For example; if you make cars that are targeted at an ‘Outdoor Lifestyle Demographic’ you’re probably just going to add noise and we’d say it’s not the best fit. If you produce hiking equipment to facilitate better hiking experiences and are targeted at the same demographic, then that’s a different story.