Adventure: Why is it important in sports?

Developing new life experience outside the athletes comfort zone.

Published by KOTWF
on Aug 14, 2020


Thrive in the unknown.

Developing new life experience outside the athletes comfort zone. New skill sets, unearthed weaknesses, developing existing strengths and finding new frontiers.

“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming "Wow! What a Ride!” - GONZO

A history lesson of where Kings of the Wild Frontier came from…

Back in 2010 a very good friend and founder of One Element (OE), the very successful outdoor training company in London, Tom Marien, asked me to run some training camps for his clients overseas. The target of the camps was to offer exciting sporting experiences in which the client didn’t realise they were training because they were enjoying the mastery and challenge of a new skill!

Between 2010 to 2013 we ran heli & backcountry skiing and boarding trips in Italy, surf & yoga in Morocco, windsurfing in Egypt and a huge trip to Everest Base Camp! Friends for life were formed on these adventures and they brought the groups even closer together once they got back to the UK for training!

"We want to get outside in the mountains, in the oceans, in the deserts, in hot places, in cold places, at high or low altitude, in places that test our mental and physical strength, with a tribe of people that want to push themselves and explore the limits."

Understanding the extremities of the environment allows us to widen our perspective and education of the world and help us understand what our bodies and mind can do and gives us more appreciation for the gift we have been given.

The principles we founded these original training camps and trips on have been passed down to work with marathon runners, triathletes, racing drivers and sports teams with the aim being:

"We race hard, we train hard, we recover hard but we also explore wherever we are in the world and we aim to go somewhere new, try something new and gain a new life experience!"

This can make someone break their routine, allows them to look for inspiration in places that they would not have looked before, meet leaders in a different field that may offer a different viewpoint to a problem or challenge and possibly unearth new skills that would have otherwise laid dormant.

Adventure is the fun brother of challenge and it’s where KOTWF started, we explored and pushed ourselves on adventures around the world, met incredible people, tried new things and gained unique life experiences.

Long may finding new frontiers continue.


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Published by KOTWF
on Aug 14, 2020

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